Well here it is- my final logo. I did use the capitol dome as the main focus of the logo- simply because it is, without question, the most recognizable and classic icon of Madison. The logo would have seemed strange without it. The sunburst in the back of the Capitol is actually the design from the Memorial Union Terrace chairs, another Madison icon. Those not from Madison might not have the frame of reference to make that observation, but the sun burst still works as a design element to add energy and life to the logo. For Madison residents, it adds little extra treat once they notice it. It will make them feel "in the know" to be able to catch the visual reference. I chose red because, firstly, it's Wisconsin the Badger color, so red has a strong emotional connection for Madison residents. I chose a more sophisticated, less saturated, less "collegiate" feeling red to differentiate it from a UW logo, but it still retaining the visual connection.
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