Here it is. The brief.GreenTeam.
Friendly. Professional. Holistic. Responsible. Green.
These words embody the personality of GreenTeam. We help homeowners give their home a holistic greening by going farther than the other energy-efficiency consultants. The other guys just scratch the surface, tell homeowners what improvements to make, then leave. We actually stick around and make those changes happen. We’re also different from the competition because we look beyond the hardware and appliances to help clients make every aspect of their home healthy, green and responsible. Sure, we’ll help them replace that rusty, energy-eating, circa 1960 water heater that’s hiding in their basement, but we’ll do more. We’ll give them eco-friendly landscaping, increase their recycling capabilities, use eco-friendly products in every step of the process, and more. We’re not merely about saving money on energy bills; we’re about creating green lifestyles within the home. At GreenTeam, we green everything and the kitchen sink. Our clients not only enjoy the monetary savings that come with making your home green and energy-efficient, but experience the pride of knowing that they are making a difference in the world. We pride ourselves on making the home-greening process, as well as the results, easy, enjoyable, and professional. Friendly consultants, healthy homes, environmental responsibility, and the fresh ideas that make it possible are what GreenTeam is all about.
Our Audience:
Progressive. Responsible. Eco-Friendly. Eco-Maniacs.
The trend of “Going Green” is sweeping the nation, but certain demographics have pursued green ideals with a special energy and dedicate. Those tree-hugging, florescent-bulb-buying, Whole-Foods-shopping, Hybrid-car-driving folks who are willing to go the extra mile, or two, or three to be green are exactly who GreenTeam speaks to.
More often than not, these people tend to be well-to-do, considering most of the green lifestyle choices aren’t cheap. This group is also predominantly female, but that doesn’t mean you’ll never see a man carrying a re-usable canvas grocery bag and eating organic granola. Men can go green too.
They can be men or women, hippies or yuppies or both, but one thing they all share is the desire, passion and dedication to lead a more green, responsible life.
Our Objectives:
Convey our philosophy. Attract the right demographic. Welcome new clients.
Due to the unique nature, high commitment level, and potentially high cost of GreenTeam’s services, the demographic of people who desire and can afford our services is very small. This means that we need to get the attention of as many people in that demographic as we possibly can. We need those passionate eco-friends to need us as well. They have the passion, the drive and the pocket book to use as services, as long as we can spark their desire, keep their attention, and speak their language.
This means our design has to speak to our well-off eco-maniacs by portraying environmentalist, professionalism, and class, but still being friendly and, to use a cliché, “hippie”-esque. Those grown-up granola babies need to want to gobble us up. We’re their ally in the crusade to be green, and they need to know it.
Friendly. Professional. Holistic. Responsible. Green.
These words embody the personality of GreenTeam. We help homeowners give their home a holistic greening by going farther than the other energy-efficiency consultants. The other guys just scratch the surface, tell homeowners what improvements to make, then leave. We actually stick around and make those changes happen. We’re also different from the competition because we look beyond the hardware and appliances to help clients make every aspect of their home healthy, green and responsible. Sure, we’ll help them replace that rusty, energy-eating, circa 1960 water heater that’s hiding in their basement, but we’ll do more. We’ll give them eco-friendly landscaping, increase their recycling capabilities, use eco-friendly products in every step of the process, and more. We’re not merely about saving money on energy bills; we’re about creating green lifestyles within the home. At GreenTeam, we green everything and the kitchen sink. Our clients not only enjoy the monetary savings that come with making your home green and energy-efficient, but experience the pride of knowing that they are making a difference in the world. We pride ourselves on making the home-greening process, as well as the results, easy, enjoyable, and professional. Friendly consultants, healthy homes, environmental responsibility, and the fresh ideas that make it possible are what GreenTeam is all about.
Our Audience:
Progressive. Responsible. Eco-Friendly. Eco-Maniacs.
The trend of “Going Green” is sweeping the nation, but certain demographics have pursued green ideals with a special energy and dedicate. Those tree-hugging, florescent-bulb-buying, Whole-Foods-shopping, Hybrid-car-driving folks who are willing to go the extra mile, or two, or three to be green are exactly who GreenTeam speaks to.
More often than not, these people tend to be well-to-do, considering most of the green lifestyle choices aren’t cheap. This group is also predominantly female, but that doesn’t mean you’ll never see a man carrying a re-usable canvas grocery bag and eating organic granola. Men can go green too.
They can be men or women, hippies or yuppies or both, but one thing they all share is the desire, passion and dedication to lead a more green, responsible life.
Our Objectives:
Convey our philosophy. Attract the right demographic. Welcome new clients.
Due to the unique nature, high commitment level, and potentially high cost of GreenTeam’s services, the demographic of people who desire and can afford our services is very small. This means that we need to get the attention of as many people in that demographic as we possibly can. We need those passionate eco-friends to need us as well. They have the passion, the drive and the pocket book to use as services, as long as we can spark their desire, keep their attention, and speak their language.
This means our design has to speak to our well-off eco-maniacs by portraying environmentalist, professionalism, and class, but still being friendly and, to use a cliché, “hippie”-esque. Those grown-up granola babies need to want to gobble us up. We’re their ally in the crusade to be green, and they need to know it.
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