Company Design- Logo Final Revised

After today's logo critique I decided to make some small adjustments to my logo. If you have any thoughts on the changes, please let me know.

First off, I made the G the same height as the other letters. After I shrank the letter to match, I beefed up the stroke so it matches the other letters. I think the word "Green" now flows much better, and fits better under the flat bottom of the "B". This allowed me to make "Green" a little bigger, so hopefully it stands out more than it did before.

Also, when I zoomed in really close I noticed that the top and bottom of the "B" bowed outwards. I'm sure this works when the letter is being used normally, but when it's used as a large icon, it looked strange. So I flattened out the bottom and top. 

As Ange suggested, I also took the word "Green" out of the small logo. Now it's a monogram with just "B." 

Lastly, I opened up the spacing around the words just a little, giving the letters more breathing room as Claire suggested.

Thanks for all the great feedback today guys! Those little suggestions end up making a big difference. It's all about details!

Company Design- Business System Examples

Hey everyone- Here's three examples of business systems I found to be exceptionally interesting. Take a look!



This company is called "Monster". With a name like that, the possibilities for fun are endless and this company sure took advantage of that. The systems uses really fun, expressive characters, maximizes the effect of white space, and even has pull tab mailers that make the monsters move! How cool is that!?!






I chose business system as one of my examples because it's similar to one of the directions I was thinking about taking my own company's system. The use of recyled-looking materials and images of textured, natural materials would relate very well to the concept of B.Green.




I chose this system as another example because I thought it was interesting how they broke common conventions. Usually you see information at the top or bottom of letterhead, but this company put it in the lower right-hand edge, and it's very effective. I also thought it was interesting how they used a solid color with negative white space to print the swoosh-element.

Company Design- Standards Manual Example

Hey everybody- here's an example of a standards manual I found. It's for a company called "Igloo".

I found many standards manuals on-line and the vast majority were for Universities- I'm not really sure why. Maybe Universities aren't so hush-hush with their logos? A lot of the University manuals, along with a good number of the other ones I came across, we pretty lacking in personality. They were well structured, organized and clear, but they didn't visually communicate the personality or values of the organizations. I thought this manual for Igloo had the most personality and life of any of the examples I found. I really want to focus on having my manual speak to the values and personality of B. Green. Even though the manual is for professionals, not customers, it should still communicate the same things about B. Green that any promotional piece would. So that's why I picked the Igloo style manual- because they kept their brand personality strong within it.

Check out the full Igloo Standards Manual here.

Company Design- Logo Final

So here it is! The final logo!
I got some great feedback from everyone on Wednesday- thanks to everyone! Now it's on to working on the business system. I'm thinking something with clean lines, lots of natural/organic textures or photos as visual elements, and possibly some architectural elements as well (after all, the business is about houses!) If you have any other feedback or constructive criticism, my ears are always open, so let me know! See everyone in class on Monday.

Company Design- Logo In Progress

Here are my two revised logos. The largest images in each file are the main logos and the smaller images below are ideas for supporting visual images/the visual language of the company. Please let me know what you think if you don't get a chance in class tomorrow!

I created this first revised logo because I wanted one that felt less heavy than the solid green areas found in the other revised logo. I also wanted an option that didn't have the name of the company incorportated in the logo. This logo can exist separate from the wordmark, while the other cannot.

This logo is a simplified version of the logo seen in my roughs from my last blog post. I really like the simplicity and sophistication this logo has, but I'm little concerned that it says Martha Stewart more than a home-greening business. I'm also afraid that having green in the name and a solid green logo screams GREEEEEN! a little too much. Please let me know what you think!

Company Design- Logo Ideas

Here's my batch of logo roughs.
I liked the type treatment best on the horizontal "GreenHouse" logo, and the image best in the circular "B.Green" logo. My group agreed during our critique, so I'm going to go keep exploring those two options. I'm definitely going with the name B.Green. I think it speaks to the audience of 30s-middle aged, upper class women. It communicates the environmental theme as well as prestige and style. So let me know what you think about the roughs and my name choice! Thanks!

Company Design- Style Boards

Here they are- take a look!