Monday, November 3, 2008
Company Design- Business System Rough #2
Here's my second business system idea- In this one I incorporated some lines as background image to mimic architectural drawings, since my business deals with homes and home improvements. I stuck with all green for this one, but I think a secondary color might be a good idea.
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2 comments:
This idea integrates the idea of building with the green and natural idea. The angled lines are really effective in the background as a secondary texture. Also, utilizing your logo as a seal on the envelope is innovative.
I'm not sure if this is really specific to this assignment but, having the opening of the envelope on the side might not work with the Post Office. I think this concept would still work if the closure was on the top.
Color:
I am torn between the two business systems. I like the green, because it is so simple, and it really relates to your company ideas. #1 is also nice because there is a sense of contrast, which is lost in the light weight of your type (the only place on #2 where brown happens)
Composition:
I think the composition on #1 is perhaps better since your logo mimics a seal. It looks like the letter is actually wrapped in brown paper with a wax seal…(that might not be a bad idea-although more materials=not very green☺)
I like your idea of adding the architectural lines, but be careful of creating a sharp pattern… it isn’t very organic where everything else in your design is.
I don’t know how I feel about the business card of system 2. Something is just off?!?
Type:
I think your typeface is appropriate for your audience. I think it is all the same typeface, maybe experiment with a contrasting typeface? I like the “Be resourceful, Be natural, B.Green” here is a link to something I saw a few days ago that was similar: http://www.beganik.com/
I might recommend: “B.Resourceful, B.Natural, B.Green”
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