After today's logo critique I decided to make some small adjustments to my logo. If you have any thoughts on the changes, please let me know.
First off, I made the G the same height as the other letters. After I shrank the letter to match, I beefed up the stroke so it matches the other letters. I think the word "Green" now flows much better, and fits better under the flat bottom of the "B". This allowed me to make "Green" a little bigger, so hopefully it stands out more than it did before.
Also, when I zoomed in really close I noticed that the top and bottom of the "B" bowed outwards. I'm sure this works when the letter is being used normally, but when it's used as a large icon, it looked strange. So I flattened out the bottom and top.
As Ange suggested, I also took the word "Green" out of the small logo. Now it's a monogram with just "B."
Lastly, I opened up the spacing around the words just a little, giving the letters more breathing room as Claire suggested.
2 comments:
Excellent changes. You are right– the strength is in the details.
I really enjoy how you made the "G" smaller. it makes the whole composition easier on the eye, without the unequal spacing of the heights of the letters.
I also agree that taking out GREEN in the reduced size was a good choice.
Looks very clean, respectable, and prestigious greening service :)
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