Company Design- Final EVERYTHING!

Hey everyone- here's some final images of almost all my B.Green materials. Take a look, give me some feedback because even though it's "Final", we all know things in our company designs will get changed for portfolio review.

 

This is my revised Business system I turned in earlier this semester. I made revisions to it after receiving feedback in class critique, and I'll be posting the Final Final version shortly.

Company Design- System Application Ideas

I have a few ideas for system applications. Here's a brief description of each.

Idea #1: A mock website.

Idea #2: Magazine Ads. 

This would be a series of ads. Each would have a white background, or possibly a subtle texture to counteract the flat glossiness of magazine paper. There would be one item in the middle of the page, one big tagline, and then a small blurb describing B.Green. For example, one of these ads would have an image of a kitchen sink, but it would be all in green tones. The tagline would say "We green everything and the kitchen sink". The other ads would have the same idea; an image in green tones with a clever/play on words phrase to grab attention, then a small paragraph about what B.Green does, with the logo at the bottom.

Idea #3: A Promo Kit.

This would be a kit of items/information that could be given away at energy showcases, state fair, conventions, ect. Everything would come in a natural material canvas bag with the B.Green logo. I was thinking it could also include a low-energy florescent lightbulb with B.Green packaging on it, and also some information for prospective clients. (what B.Green does, how they do it, how to get involved, ect.)

Company Design- Standards Manual Rough

Hey everyone- Here's my rough of my standards manual so far. Sorry I don't have a whole lot yet... I'm still ideating about how I want to this work and what I want it to communicate. But here's an idea. It would be bound at the top with some sort of natural material. It's fairly small, about 7 inches tall and 4 inches wide. It's simple like the rest of my identity. I want it to be very simple and clear. Let me know what you think!

Company Design- Business System Rough #2

Here's my second business system idea- In this one I incorporated some lines as background image to mimic architectural drawings, since my business deals with homes and home improvements. I stuck with all green for this one, but I think a secondary color might be a good idea.

 

Company Design- Business System Rough #1

Hey everyone- Here's my first idea for a business system. It's not very refined yet, but I was going for a refined, sophisticated color palette and shapes using earthy colors. Feel free to post any comments.

Company Design- Logo Final Revised

After today's logo critique I decided to make some small adjustments to my logo. If you have any thoughts on the changes, please let me know.

First off, I made the G the same height as the other letters. After I shrank the letter to match, I beefed up the stroke so it matches the other letters. I think the word "Green" now flows much better, and fits better under the flat bottom of the "B". This allowed me to make "Green" a little bigger, so hopefully it stands out more than it did before.

Also, when I zoomed in really close I noticed that the top and bottom of the "B" bowed outwards. I'm sure this works when the letter is being used normally, but when it's used as a large icon, it looked strange. So I flattened out the bottom and top. 

As Ange suggested, I also took the word "Green" out of the small logo. Now it's a monogram with just "B." 

Lastly, I opened up the spacing around the words just a little, giving the letters more breathing room as Claire suggested.

Thanks for all the great feedback today guys! Those little suggestions end up making a big difference. It's all about details!